Prime Power Fitness does not sell personal information. This page explains when advertising tools could count as "sharing" and how to opt out, plus your other US privacy rights.
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This page explains the privacy choices available to residents of US states with consumer privacy laws, such as the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA). We offer the same choices to all visitors, wherever they live. It supplements our Privacy Policy and our Cookie Policy.
Last updated: September 29, 2026
1. We do not sell your personal information
Prime Power Fitness does not sell personal information, and has not sold it, in exchange for money or other consideration. We do not sell the personal information of anyone under 16. We disclose personal information only to the service providers we need to operate the website and fulfil orders (hosting and email by OVHcloud, payment by Stripe and freight carriers for delivery), which act on our instructions.
2. What "sharing" means here
Some US state laws treat as "sharing" or "targeted advertising" the disclosure of personal information to a third party for advertising based on your activity across different websites and services (cross-context behavioural advertising), even when no money changes hands.
On our website, this can happen only if both of the following conditions are met:
- the site owner has enabled advertising tools, namely the Meta Pixel or the TikTok Pixel; and
- you have accepted the "Targeting & advertising" cookie category.
In that case, these tools may collect online identifiers (such as cookie identifiers and IP address), browser and device information, and information about the pages you visit and the actions you take on our website, so that Meta or TikTok can measure our advertising and show you our ads on their platforms. If you do not accept this category, these tools remain off. Analytics tools (Google Analytics 4 / Google Tag Manager) are also off until you accept the "Analytics & performance" category, and Google Consent Mode keeps Google tags in "denied" mode until you consent.
We never share for advertising the information you give us to order or request a quote (such as your name, address, phone number or order contents).
3. How to opt out
You can opt out of the sale or sharing of your personal information and of targeted advertising at any time, in any of the following ways:
- Cookie preferences: click the "Cookie Preferences" link in the footer of any page and turn off the "Targeting & advertising" category (and, if you wish, the "Analytics & performance" category). Your choice takes effect immediately in that browser.
- Global Privacy Control (GPC): if your browser or extension sends a GPC signal, we honour it automatically as a request to opt out of sale and sharing for that browser. You do not need to do anything else.
- By email: write to contact@primepower-fitness.com with the subject "Do Not Sell or Share", or use our contact page. We will apply your request to the personal information we can link to you, such as your email address.
Cookie choices and GPC signals are stored in, or sent by, the browser you use. If you use several browsers or devices, or if you clear your cookies, you will need to set your choice again on each one. You do not need an account to opt out; customers do not create accounts on our website.
4. Your other privacy rights
Depending on your state of residence, you may have the right to:
- Know and access the categories and specific pieces of personal information we have collected about you, the sources, the purposes and the categories of recipients;
- Delete personal information we have collected from you, subject to legal exceptions (for example, we must keep orders and invoices for 7 years for tax and accounting purposes);
- Correct inaccurate personal information;
- Obtain a copy of your personal information in a portable format;
- Opt out of the sale or sharing of personal information and of targeted advertising, as described above.
We do not use automated decision-making that produces legal or similarly significant effects. To exercise these rights, email contact@primepower-fitness.com with the subject "Privacy". We will respond within 45 days; where the law allows an extension, we will tell you the reason and the new deadline. If we decline all or part of your request, we will explain why and, where your state law provides a right to appeal, how to appeal by replying to our decision.
5. Authorized agents
You may designate an authorized agent to make a request on your behalf. We may ask the agent for proof that you have given them signed permission to act for you (or a valid power of attorney), and we may ask you to confirm your identity directly with us, unless the law provides otherwise.
6. Verification
To protect your information, we verify requests to know, access, correct or delete by matching the information you provide (such as your name, email address and an order or quote number) with the information we hold. We will only use this information to verify your request. If we cannot verify your identity, we will tell you. Opt-out requests do not require verification, although we may decline a request we reasonably believe to be fraudulent and will tell you why.
7. Non-discrimination
We will not discriminate against you for exercising your privacy rights. We will not deny you goods or services, charge you a different price, provide a different level of quality, or suggest that you will receive a different price or quality because you exercised your rights.
8. Canadian and other visitors
The opt-out tools described on this page are available to all visitors, including in Canada and the Gulf countries. Visitors in Québec are asked for their consent before any optional cookies are activated, and when we cannot determine a visitor's region, we apply the strictest rules. Residents of Canada, the Gulf countries and elsewhere also have the rights described in our Privacy Policy, including access, correction and withdrawal of consent.
9. Contact us
For any question about this page or to make a request:
- Email: contact@primepower-fitness.com (subject "Privacy" or "Do Not Sell or Share");
- Our contact page.
Prime Power Fitness, 7250 Keele St, Unit 223, Concord, Ontario L4K 1Z8, Canada. Phone: +1 888-669-0607.
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